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6th May 2008

Honouring Nelson Mandela at 90 - what is 46664?

A few facts that might interest you

Many artists have dedicated songs to Nelson Mandela. One of the most popular was from The Specials with the song Nelson Mandela in 1984. Steve Wonder dedicated his 1985 Oscar for I Just Called to Say I Love You to Mandela, which led to his music being banned by the South African Broadcasting Corporation. Simple Minds’ Mandela Day was written as a tribute to Mandela for the original 70th Birthday concert.  For the same concert Santana recorded the instrumental Mandela. Queen’s Roger Taylor and Brian May have written three song for Mandela, 46664 - The Call, Invincible Hope and the newly recorded Say It’s Not True.

The 1988 Nelson Mandela 70th Birthday Tribute concert on June 11, 1988 was a focal point of the growing anti-apartheid movement in the UK. It followed the launching of Artists United Against Apartheid which organised the earlier Freedom Beat concert on Clapham Common in 1986. The Wembley Stadium event followed. More than 600 million television viewers from 60 countries watched the broadcast of the concert except in South Africa where it was not broadcast.

Nelson Mandela was finally freed from prison on 11 February 1990 having been held mostly on Robben Island for 27 years.

Mr. Mandela made HIV AIDS the target of his ‘new fight’ in 2002 and the 46664 campaign was launched with a concert in Cape Town on November 29th 2003 under the direction of Dave Stewart, Annie Lennox and Queen’s Brian May and Roger Taylor with support from artists such as Bono, The Edge and Beyonce,

46664 takes its name from Mr. Mandela’s Robben Island prison number. He was prisoner number 466, incarcerated in 1964.

At the time of Mr. Mandela’s release in 1990 South Africa recorded 120,000 people living with HIV.  Today the number of South Africans living with HIV AIDS exceeds 5.5. million.

Inspired by the vision and leadership of Nelson Mandela, 46664 is an African response to the global HIV AIDS epidemic that invites the whole world to take the fight in hand.

A campaign vehicle of the Nelson Mandela charitable organisations, 46664 raises funds to support the ongoing 46664 campaign and the HIV AIDS projects it directly supports throughout sub- Saharan Africa. 46664’s project funds develop and support practical programmes for the prevention, testing, and care and support for those infected and affected by HIV/AIDS

46664 recently unveiled its new campaign “It’s in our hands”,  which will build on its past achievements and expand its outreach activities in South Africa to communities and schools to engage the youth who are at most at risk. The not-for-profit organisation harnesses the universal connecting power of music, sport and entertainment to deliver its messages primarily to the younger generations. The campaign is supported by over 80 international ambassadors from the world of sport and entertainment.

About The Sponsors:
Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile groups in the world by 2011. Zain was established in 1983 in Kuwait as the region's first mobile operator. Since 2003, it has grown significantly becoming the 4th largest telecommunications company in the world in terms of geographic presence with a footprint in 22 countries spread across the Middle East and Africa providing mobile voice and data services to over 45.7 million active customers (as at 31 March 2008).

Investec is an international specialist banking group that provides a diverse range of financial products and services to a niche client base in 12 countries. The group was established in 1974 and currently has approximately 6000 employees.
Investec focuses on Private Banking, Capital Markets, Investment Banking, Asset Management and Property Activities.
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