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14th October 2010

The plugged in music programme announce its involvement in this year's Swn festival

SWALEC gets plugged at SWN 2010

Following a successful programme of festival activity throughout the summer, plugged in is delighted to announce its involvement in this year's Swn festival, Cardiff's multi-venue music event celebrating the best in new British talent. This year's Swn, run by BBC Radio 1's Huw Stephens and Welsh promoter John Rostron, runs from 21-23 October across 10 city centre venues and plugged in is unveiling a full range of activities to compliment the festival.

The plugged in music programme was developed by SWALEC's parent company, SSE (Scottish and Southern Energy), to support talent in the local community.  Throughout 2010, plugged in has empowered up-and-coming new talent across the arts including bands and DJs, photographers, journalists and eco-fashion pioneers by plugging them into music search initiatives partnered with major festivals and local media.

For Swn, plugged in is launching a series of community music initiatives which include the search for a budding DJ who will be handpicked by Huw himself and play at the festival's Hub venue, a journalist to review the event and blog on the plugged in facebook site, and a photographer to capture all of those don't-miss moments across the weekend.

Festival curator, BBC Radio 1 DJ and new music guru Huw Stephens said of the link up with SWALEC's plugged in initiative: 'We're delighted to be working with a brand that genuinely promotes up and coming local talent - that's what Swn's all about and I'm really excited to see the calibre of new talent that is emerging!'

SWALEC's Jonny Petrie explains 'We've got a great record of supporting our local communities and that's why we're thrilled to be announcing our link up with Swn.  Giving an up-and-coming DJ, journalist and photographer a chance to shine at such an exciting event in the music calendar is something we're really proud of."

For your chance to enter the plugged in Find A DJ competition, judged by Huw himself, upload your mix, which should be no longer than 15 minutes here by Tuesday 19th October.

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