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22nd February 2012

Seatwave sends pre-emptive panic email to all its customers ahead of the Dispatches programme

‘The Great Ticket Scandal’ unsettling the secondaries before it even airs

Seatwave are so "not bothered" by the forthcoming Channel 4 Dispatches programme tomorrow that they have sent the following mail to their customers:

To All Seatwave Customers,

As you may be aware, this Thursday’s edition of Channel 4’s Dispatches is devoted to the ticketing industry (‘The Great Ticket Scandal’, 9pm). It is the second in their February series looking at the way event tickets and prices are managed by private companies.

The programme is almost certain to include some coverage of Seatwave. We know now that Dispatches sent in an undercover reporter some months ago, to pose as an employee and surreptitiously film and record how we do business ‘behind the scenes.’ As we’ve been told to expect by the programme producers, there will probably be a selection of Seatwave employees appearing on-screen and speaking – unfairly, and likely out of context, in my view – about the company.

For the record: Seatwave has done nothing wrong, and in no way do we accept that surreptitious filming was justified in the development of this programme. If they had asked us, we would have been happy to answer their questions. We’re aware of the concerns some people have about the secondary ticketing market in general, and as such, we take our reputation for transparency, protecting fans, and responsible business behaviour very seriously.

What we do as a business is pretty simple: Seatwave helps fans get better access to tickets in a safe, transparent way. Our mission is to ensure that people get to see their favourite band or sporting event – without ever having to venture into a car park with a wad of banknotes again.

From the outset, we set up guarantees to ensure that fans would get the tickets they paid for (TicketIntegrity™), and wouldn’t be out of pocket if an event they’d bought tickets for was cancelled (TicketCover™). With guarantees like these, we have consistently led the ticketing market towards more customer-friendly practices. Transparency and security were, and still are, our top priorities.

Anyone who wants to understand what Seatwave is really about, should read our manifesto.

We will be watching closely on the night of broadcast, and as a Seatwave customer we encourage you to do the same. I will likely be Tweeting on the night, and may even add a blog post to our site. Follow me at @SeatwaveJoe and I will tweet the link if that happens.

For now, we will wait for Thursday and watch the broadcast with great interest. Until then, I encourage you to share any thoughts or concerns, and ask me any questions you may have. Please email me at and I will be happy to answer them.

All the best,


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Seatwave sends pre-emptive panic email to all its customers ahead of the Dispatches programme

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