The Eden Sessions also join up adding to the already committed End of the Road, Bestival, Camp Bestival, Kendal Calling, Creamfields and Secret Garden Party
An ethical band that needs no introduction – Radiohead – have decided that fan club tickets for their forthcoming UK tour will be fully exchangeabe via the Ticket Trust ethical fan to fan ticket exchange.
Once the UK tour is announced and goes on sale, any tickets sold via Radiohead’s w.a.s.t.e. fanclub will be exchangeable for face value via the Ticket Trust if a fan can no longer go. The Ticket Trust service will be flagged up to fans in their confirmation email on purchase.
"Radiohead are fortunate enough to have a loyal and passionate fan base cultivated over many years. Their live shows are well anticipated and rightly create a tangible sense of excitement through innovative staging. In recent years however, the band's enjoyment of their own shows has been marred by the knowledge that a great many of their fans have been obliged to pay well over face value for their tickets. Secondary ticketing is wrong on so many levels and as management, with ultimate responsibility for the welfare of the band, we must ensure that their fans are treated fairly. This is why we are happy to work with The Ticket Trust"
Chris Hufford & Bryce Edge, Radiohead Management
The move is a bid to enable more Radiohead fans to see the band via tickets bought at face value, rather than at inflated prices from the secondary ticket sites, whose inner workings were recently revealed on Channel 4’s Dispatches programme. It accompanies a tightening up of terms to reduce touting, with fans limited to purchasing two tickets via the fanclub, with names registered and photo ID required for entry.
Joining Radiohead and also signing up to The Ticket Trust are The Eden Sessions, the summer series of concerts at the Eden Project, Cornwall. The Eden Sessions have already listed their July Blink 182 show with the Ticket Trust, and further sessions will be listed with the Ticket Trust as they sell out, enabling fans to exchange tickets at face value. The Eden Sessions will promoting the Ticket Trust site via their web site, social media and local press.
“The Dispatches documentary on secondary ticketing further establishes the vital role of the Ticket Trust in establishing a fair market place for the public . The Eden Sessions fully supports the Ticket Trust and we will be encouraging our ticket holders to trade unwanted tickets there and not at sites that charge prohibitively high premiums. We respect our customers and giving them the chance to resell unwanted tickets at a fair price further endorses that.”
John Empson, The Eden Sessions
Meanwhile Secret Garden Party has just listed with The Ticket Trust and Kendal Calling, Bestival and Camp Bestival are in the process of registering their 2012 events. In 2011, tickets were ethically exchanged for End of the Road, Bestival, Camp Bestival, Kendal Calling, Creamfields and Secret Garden Party.
"The Ticket Trust was created by AIF with Sandbag, who work closely with Radiohead, and we're delighted to now confirm that the band will use our face-value ticket exchange on forthcoming tour dates. There can be no greater response to the recent media spotlight on the secondary ticketing market than this development. AIF welcomes other bands and managers to join the Ticket Trust as the music industry finally starts to look within to put its house in order."
Ben Turner, AIF co-founder
The exchange, Ticket Trust will enable festival and gig goers to safely, securely and ethically sell and purchase tickets to listed events at face value, without the fear of fraud.
Ticket holders who need to legitimately return unwanted tickets will register them onto the site, and then send the tickets to The Ticket Trust for verification before they are made available for sale by The Ticket Trust.
The tickets will be sold on at the normal ticket price, plus a handling fee, capped at a maximum of 10%, payable by the buyer. On purchase, the tickets will then be either dispatched securely or held at the event box office for the buyer, with the seller being credited the full ticket price to their bank account.
Only authentic tickets will be used by the service and counterfeit tickets will be intercepted and confiscated, helping to protect against fraud. The Ticket Trust has been created by the Association of Independent Festivals in partnership with leading ethical merchandise and e-commerce specialists Sandbag Ltd
Currently there are few tickets available on the site - this is what would be expected if genuine fans are selling on tickets they can no longer use. Genuine music fans do not discover they can no longer go to an event minutes after purchasing their tickets.
An endorsement by a band known for their ethical practices lends huge credibility to The Ticket Trust who are appearing to be doing what we have all been calling for - enabling genuine music fans to return tickets they can no longer use at face value fairly and confidently.
So, if you have genuinely brought tickets you can no longer use you now have somewhere that is a genuine "fan to fan" ticket exchange.